Business Tips Blog

Enjoy Evan's easy-to-use advice for your business.

  • How to Communicate Bad News to Customers

    When I worked at Samsung, I had to call Walmart and tell them a huge shipment was going to be late.  Fun, huh?  I actually had to make that kind of call all the time, because, let’s face it, shit happens (and it happens by …

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  • Formula for a Killer Elevator Pitch

    Want people to perk up and say WOW! when they hear your elevator pitch?  Here’s a simple formula. First of all, beware of some common errors people make when introducing themselves: Bottom line:  If you’re missing any of the key ingredients in a powerful elevator …

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  • Is This the Right Person for the Job?

    In a small business, everyone needs to be pulling much more than his or her own weight.  But it’s often hard to know if someone’s the right person for the job.  Nobody‚Äôs 100% perfect, but is this person good enough?  Would it be worth the …

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  • Pricing Basics (Don’t Stab in the Dark)

    Do you ever feel that setting prices is like stabbing in the dark?  It shouldn’t be.  There’s an art and a science to price setting that, when followed, will immediately increase your profit. This is why, when I’m starting with a new client, we often …

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  • Three Things I Learned in India

    I just got back from two weeks in India, and I found it’s a land of entrepreneurs.  Unlike the developed world, where big chain stores dominate the landscape, Indian cities and towns are full of mom & pop ventures.  Here are a few lessons I …

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  • Which Social Media Sites You DON’T Need to Be On

    So many sites and so little time!  You could spend hours a day with likes, pins, tweets, +1’s and more!  Instead of adding to your already-full plate, here’s how to get better results with less time. Principle #1: Don’t Try to Do Everything When it …

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  • Depositphotos 5449950 Xl 2015 Feverpitch 800 533

    How to Keep Prices High and Still Close the Sale

    Ever feel like you need to give a price concession in order to close the sale?  WAIT!! Even experienced negotiators encounter this situation all the time.  But they’ve got tricks to keep their prices high AND close the sale.  Here’s four that I use ALL …

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  • What Small Business Can Learn from Super Bowl Ads

    You may not have the $3.7 million to buy a 30 second Super Bowl ad for your business, but there’s a lot we can learn from all the money that’s spent airing–and analyzing–these ads.  Super Bowl ads are always entertaining to watch, but are they …

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  • How to Make Discounts More Profitable

    “Looking for a jump in business?  Have a sale!”  “Want them to buy?  Offer a discount!” That’s the conventional wisdom, and indeed it works…but at the expense of profit!  Nonetheless, so many businesses I work with find themselves slaves to discounts in order to keep …

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  • An Interview with Evan on Entrepreneurship

    This week, The Corner, a European business journal, caught up with me for an interview about how I started my business, and my suggestions for how entrepreneurs can reach new heights. Click HERE to read the interview, titled Getting ‘likes’ on Facebook or Twitter followers …

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