Business Tips Blog

Enjoy Evan's easy-to-use advice for your business.

  • Video for Business

    How to Use Video & YouTube to Promote Your Business

    Want people to get to know your business better?  Wish it were easier to explain your business to potential customers?  You can do this in a place and format that they love: YouTube videos. Video is the fastest-growing thing on the internet.  Did you know …

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  • Five Keys to a Strong Brand

    Branding might seem like a luxury, but it is an engine for sustainable revenue growth.  When you have a powerful brand, your customers have a deep, gut sense of what your business stands for.  And they will think of you whenever they (or their friend) …

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  • Harvard Research: How to Brand a Next-Generation Product

    One of my professors at Harvard Business School just published some new research about naming your next-generation product (or service!).  These findings are just as useful for small companies as they are for big ones! When you revamp your product or service, is it better …

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  • Happy Email

    How to Not Be a Spammer

    Conscientious business owners often tell me, “I don’t want to be one of those companies who’s spamming everyone!”  You know who “those” companies are…we all have at least a few horror stories where we cringed every time Company X sent something…and then we hit “Unsubscribe”!  …

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  • Generate Leads from your Elevator Pitch

    An elevator pitch isn’t just for people who are starting a new business. It’s important for all business owners to have a potent 30 seconds at their fingertips. You’ll find it a powerful way to attract new customers, partners, or whomever you want to meet. …

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  • Bike Features & Benefits

    Increasing Impact with Features and Benefits

    Companies can increase the impact of their marketing and sales by understanding the difference between “features” and “benefits.”  First, let me explain what I mean by these terms; then I’ll show you why it’s a powerful concept. “Features” describe the product or service and what …

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  • Applying the 80/20 Rule to Be More Efficient

    Most of us have heard of the “80/20 Rule,” but how many of us have taken time to apply its lessons to our business? The 80/20 Rule, in its most general form, says that 80% of you outcomes come from 20% of your inputs.  It …

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