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Category Archive for: ‘Branding’

  • What Small Business Can Learn from Super Bowl Ads

    You may not have the $3.7 million to buy a 30 second Super Bowl ad for your business, but there’s a lot we can learn from all the money that’s spent airing–and analyzing–these ads.  Super Bowl ads are always entertaining to watch, but are they …

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  • Branded Yoga: How to Stand Out in a Crowded Field

    Did Bikram Yoga pervert an ancient spiritual art form, just for the sake of making money?  Religious people, business people, and the Indian government are all weighing in on this debate, according to new research by one of my favorite professors at Harvard, Rohit Deshpand√©.  …

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  • Five Keys to a Strong Brand

    Branding might seem like a luxury, but it is an engine for sustainable revenue growth.  When you have a powerful brand, your customers have a deep, gut sense of what your business stands for.  And they will think of you whenever they (or their friend) …

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  • Harvard Research: How to Brand a Next-Generation Product

    One of my professors at Harvard Business School just published some new research about naming your next-generation product (or service!).  These findings are just as useful for small companies as they are for big ones! When you revamp your product or service, is it better …

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