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Category Archive for: ‘Marketing’

  • Holiday Rewards for Your Best Customers…and for Your Business

    If you’re like most businesses, a handful of customers are responsible for a large amount of your business.  Here’s a great way to thank them this holiday season, while helping boost your year-end sales! This technique comes from my Aunt Sandy, who’s used it in …

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  • Branded Yoga: How to Stand Out in a Crowded Field

    Did Bikram Yoga pervert an ancient spiritual art form, just for the sake of making money?  Religious people, business people, and the Indian government are all weighing in on this debate, according to new research by one of my favorite professors at Harvard, Rohit Deshpandé.  …

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  • Virgin Banana Republic1

    Airline + Fashion? How Unlikely Partnerships Bring New Customers

    Today, Virgin America flight attendants debut their new uniforms, designed by Banana Republic.  Flyers can buy items from the new looks right from their seats, and Banana has put a full line of airline-inspired clothing in their stores.  (Read more about it here.) This may …

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  • Video for Business

    How to Use Video & YouTube to Promote Your Business

    Want people to get to know your business better?  Wish it were easier to explain your business to potential customers?  You can do this in a place and format that they love: YouTube videos. Video is the fastest-growing thing on the internet.  Did you know …

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  • Happy Email

    How to Not Be a Spammer

    Conscientious business owners often tell me, “I don’t want to be one of those companies who’s spamming everyone!”  You know who “those” companies are…we all have at least a few horror stories where we cringed every time Company X sent something…and then we hit “Unsubscribe”!  …

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  • Generate Leads from your Elevator Pitch

    An elevator pitch isn’t just for people who are starting a new business. It’s important for all business owners to have a potent 30 seconds at their fingertips. You’ll find it a powerful way to attract new customers, partners, or whomever you want to meet. …

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  • Bike Features & Benefits

    Increasing Impact with Features and Benefits

    Companies can increase the impact of their marketing and sales by understanding the difference between “features” and “benefits.”  First, let me explain what I mean by these terms; then I’ll show you why it’s a powerful concept. “Features” describe the product or service and what …

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