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All Posts Tagged Tag: ‘Excite the Customer’

  • The Salesman Guide 1928

    What to Do When Prospects Don’t Understand Your Product or Service

    Do you ever struggle to get potential clients to see how much you could help them?  I work with companies that do amazing work, and most of them face this communication challenge.  As a result they’re not closing as much business as they’d like, and …

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  • Round Peg Square Hole Depositphotos 7477807 Crop

    What You Want To Sell Isn’t What They Want To Buy

    We love helping our clients achieve the greatest possible success.  But sometimes, it seems like they themselves don’t want that.  Many clients only want the most basic, stripped-down version of what we offer.  And other clients ignore our suggestions for proactive, preventative work, and only …

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  • Your Stuff is Awesome, But Prospects Don’t Understand

    Why is it that your past customers rave about you, but prospective customers often don’t realize how much you have to offer them?  It’s so frustrating when they don’t “get it” and they don’t buy. It’s because conventional marketing is selling you short!  I’ve developed …

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  • How to Communicate Bad News to Customers

    When I worked at Samsung, I had to call Walmart and tell them a huge shipment was going to be late.  Fun, huh?  I actually had to make that kind of call all the time, because, let’s face it, shit happens (and it happens by …

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  • Holiday Rewards for Your Best Customers…and for Your Business

    If you’re like most businesses, a handful of customers are responsible for a large amount of your business.  Here’s a great way to thank them this holiday season, while helping boost your year-end sales! This technique comes from my Aunt Sandy, who’s used it in …

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  • Are Your Customers Happy Enough?

    Most of your customers like buying from you.  Some LOVE you.  And some…well you can’t please them all. But are your customers happy ENOUGH?  Have they been getting happier over time?  Or could your product or service quality be slipping a bit?  How do you …

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  • Five Keys to a Strong Brand

    Branding might seem like a luxury, but it is an engine for sustainable revenue growth.  When you have a powerful brand, your customers have a deep, gut sense of what your business stands for.  And they will think of you whenever they (or their friend) …

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  • Generate Leads from your Elevator Pitch

    An elevator pitch isn’t just for people who are starting a new business. It’s important for all business owners to have a potent 30 seconds at their fingertips. You’ll find it a powerful way to attract new customers, partners, or whomever you want to meet. …

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  • Bike Features & Benefits

    Increasing Impact with Features and Benefits

    Companies can increase the impact of their marketing and sales by understanding the difference between “features” and “benefits.”  First, let me explain what I mean by these terms; then I’ll show you why it’s a powerful concept. “Features” describe the product or service and what …

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