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All Posts Tagged Tag: ‘Messaging’

  • Depositphotos 52846269 Iqoncept 425 400

    Dealing with Cheap Alternatives to Hiring You

    I recently advised a lawyer who was exasperated from a conversation with a potential client.  “This guy kept comparing us to Legal Zoom!” he told me.  “How can he compare the customized service of our highly-skilled legal team to a one-size-fits-all template downloaded from a …

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  • Niche Market - Bow & Arrow

    Want to Sell More? Stop Trying to Serve Everyone

    They say “variety is the spice of life,” and one thing most of us business owners enjoy is that we get to do lots of different types of work, with different types of customers.  There are many benefits to this variety, but today I want …

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    What You Want To Sell Isn’t What They Want To Buy

    We love helping our clients achieve the greatest possible success.  But sometimes, it seems like they themselves don’t want that.  Many clients only want the most basic, stripped-down version of what we offer.  And other clients ignore our suggestions for proactive, preventative work, and only …

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  • Awesome Rating Brian A Jackson Shutterstock Small

    How to Get Awesome Testimonials

    Wish more people would hire you with less questioning and fuss?  Get stronger testimonials. When potential clients are balking about price, stalling, or otherwise skeptical, it’s because they’re not 100% convinced you can deliver incredible results.  You can (and probably already have) told them everything …

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  • High Road

    How to Take High Road & Still Make More Money

    It’s election season here in New York City, and a lot of candidates’ marketing is designed to highlight the flaws of their opponents.  I’ve received many mailings that basically say, “My opponent is a liar,” or, “My opponent is evil.”  It made me think how …

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  • Your Stuff is Awesome, But Prospects Don’t Understand

    Why is it that your past customers rave about you, but prospective customers often don’t realize how much you have to offer them?  It’s so frustrating when they don’t “get it” and they don’t buy. It’s because conventional marketing is selling you short!  I’ve developed …

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  • How to Communicate Bad News to Customers

    When I worked at Samsung, I had to call Walmart and tell them a huge shipment was going to be late.  Fun, huh?  I actually had to make that kind of call all the time, because, let’s face it, shit happens (and it happens by …

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  • Formula for a Killer Elevator Pitch

    Want people to perk up and say WOW! when they hear your elevator pitch?  Here’s a simple formula. First of all, beware of some common errors people make when introducing themselves: Bottom line:  If you’re missing any of the key ingredients in a powerful elevator …

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    How to Keep Prices High and Still Close the Sale

    Ever feel like you need to give a price concession in order to close the sale?  WAIT!! Even experienced negotiators encounter this situation all the time.  But they’ve got tricks to keep their prices high AND close the sale.  Here’s four that I use ALL …

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  • What Small Business Can Learn from Super Bowl Ads

    You may not have the $3.7 million to buy a 30 second Super Bowl ad for your business, but there’s a lot we can learn from all the money that’s spent airing–and analyzing–these ads.  Super Bowl ads are always entertaining to watch, but are they …

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